The pact behind every click.

PPC that
doesn't stop at
the ad account.

A click is only valuable when the path after it is visible, validated and understood. We own the work from campaign setup to measurable business outcomes.

Discuss your PPC

Full-service PPC

PPC that covers the work — not just the ad account.

Strategy, launch and ongoing management, supported by measurement infrastructure that connects activity to business outcomes.

01 / PLAN

Campaign strategy & launch

We build the channel plan, account structure, budgets and launch approach around your commercial goals.

02 / SHAPE

Audience, creative & messaging

We shape audiences, keywords, ad copy and creative direction for each platform and campaign.

03 / MANAGE

Campaign management & optimisation

We provide senior, hands-on management with testing, budget control and ongoing optimisation.

04 / CONNECT

Tracking & conversion infrastructure

We design conversions, configure website events, map CRM stages and QA the complete signal path.

05 / LEARN

Reporting & revenue intelligence

We connect platform, CRM and revenue data to clear reporting and better-informed PPC decisions.

Platforms we work across

We work across the platforms that matter to your growth — and beyond.

Don't see your platform? We adapt the system to your stack.

Google AdsMicrosoft AdsMetaLinkedInRedditCriteoTaboolaAdRollSourceKnowledgeAgilityChatGPT

When your signals disagree.

Case 01

Ads: 42 leads / CRM: 29 qualified

Platform counts leads that sales can't use.

System over-count

Case 02

Form open / not an enquiry

Low-intent interactions flood your data.

System misfire

Case 03

Revenue never returns to the platform

No closed-loop signal, no learning.

System blind spot

Case 04

One customer / three conversions

A form submit, a call and a booking inflate one opportunity.

Duplicate conversion

Case 05

UTMs disappear after a redirect

The source is lost between the ad, landing page and booking flow.

Attribution loss

The ownership gap

Who owns the path when data breaks?

The difference is not effort. It is who stays accountable when the path crosses systems.

Responsibility	Typical agency	ClickPact
Campaign setup & launch	✓	✓
Campaign management & optimisation	✓	✓
Campaign reporting	✓	✓
End-to-end conversion tracking	×	✓
Conversion path QA & validation	×	✓
Reporting clarity & client education	×	✓
Budget allocation guidance	×	✓

The ClickPact standard

Budget is a decision, not a default.

We check the conditions for meaningful demand before we recommend spend, then use evidence to guide what happens next.

You stay in control — and understand the system.

Your accounts, access and key approvals remain yours. We explain the signals, decisions and setup behind the numbers, so reporting becomes a shared understanding of what to do next — not a black box.

Ways of working

How we work together.

Senior attention, clear goals and a PPC programme built around your business.

01 / DISCOVER

Audit & understand

We audit the current state, interview your team and understand objectives, goals and constraints.

02 / DEFINE

Assess before allocating spend

We assess account maturity, market readiness, audience signals and available data. We recommend a launch only when the evidence supports a credible test.

03 / ALIGN

Document & approve

We turn the plan into clear documents and agree the key decisions with you before work begins.

04 / INSTRUMENT

Build the foundations

We prepare the analytics, conversion logic and tracking needed to measure the full path.

05 / LAUNCH

Configure & validate

We configure campaigns, check the system end to end and launch with the right controls in place.

06 / OPTIMISE

Improve & report

We optimise performance, surface insights and provide reporting you can use to make decisions.

Let's discuss
your PPC.

Tell us about your goals and current setup. We'll reply with a clear point of view.